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GREAT AMERICAN ADVENTURE: Was IMEX America a stroke of genius or a step too far?

23/11/2011 by Pete Roythorne, Joint Editor in Chief Printable version

There’s no doubting IMEX Group’s enthusiasm, commitment and attention to detail in the run up to taking its Frankfurt model to the States, or the excitement, glitz and pzazz that would surely come with locating IMEX America in Las Vegas. But was the US market ready for the second show of its kind in six months and did the event create the right environment for doing serious business? Pete Roythorne used his access-all-areas pass to find out…

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Guest Until now, has anyone ever heard of a hosted buyer who complained? However for IMEX USA it was really a question of exactly what the 2000 or so hosted US buyers expected from the first IMEX show on America soil. After IMEX several well established incentive house buyers criticised the fact that if you were NOT a hosted buyer it was impossible to make an appointment with an existing or would be supplier you actually needed to see. Hosted buyers are obliged to make appointments in order to qualify whether or not those appointments are beneficial to the suppliers concerned. Additionally,the mass emailing option of 'contact the buyers' simply doesn't work as many of us are well aware.

 

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