Updated about 1 hour ago

GLOBAL VISIONS: The AEO seeks inspiration for leveraging event brands

04/05/2010 by James Latham Printable version

At its Starter for 10 conference earlier this year, the Association of Event Organisers turned to Who Wants to be a Millionaire creator Paul Smith for inspiration on how to leverage brands across different media and markets. James Latham was there to canvas delegate opinion.

Share your views

Join the discussion in our LinkedIn group

 

OTHER STORIES

MORE FROM INTERNATIONAL MEETINGS REVIEW'S PUBLISHING PARTNERS

INTERNATIONAL MEETINGS REVIEW - GLOBAL PUBLISHING PARTNERS

meetme TTG Mice Convention & Incentive Marketing Magazine Meetings International Questex Media BBT Online TW Media Kongres Magazine Event Report CAT Publications

INTERNATIONAL MEETINGS REVIEW - GLOBAL ASSOCIATION PARTNERS

Site ICCA EFAPCO PCMA The Global Association of the Exhibition Industry International Association of Professional Congress Organisers Excellence in Convention Centre Management European Cities Marketing Association Congress

INTERNATIONAL MEETINGS REVIEW - GLOBAL EVENT PARTNERS

Gulf Incentive, Business Travel & Meetings Exhibition EIBTM AIBTM IMEX America IMEX 2012 IT&CMA IT&CM India IT&CM China IT&CM China IT&CM China Caribbean Meeting Incentive Travel Exchange Conventa BTC

INTERNATIONAL MEETINGS REVIEW - GLOBAL AGENCY PARTNERS

MCI Ovation Kenes Group Euromic