Updated about 1 hour ago

PLAYING THE GAMES: Marketing London in Olympics year

18/01/2012 by James Latham Printable version

Promoting a destination when its about to host the biggest sporting event on the planet looks easy on paper, but in reality it throws up its own set of challenges. As the UK capital enters its final lap, London & Partners' sales manager Barbara Jamison discusses the issues with James Latham, and explains why the city won Best PR Campaign at EIBTM.

 

 

 

 

 

 

Share your views

Join the discussion in our LinkedIn group

 

OTHER STORIES

MORE FROM INTERNATIONAL MEETINGS REVIEW'S PUBLISHING PARTNERS

INTERNATIONAL MEETINGS REVIEW - GLOBAL PUBLISHING PARTNERS

meetme TTG Mice Convention & Incentive Marketing Magazine Meetings International Questex Media BBT Online TW Media Kongres Magazine Event Report CAT Publications

INTERNATIONAL MEETINGS REVIEW - GLOBAL ASSOCIATION PARTNERS

Site ICCA EFAPCO PCMA The Global Association of the Exhibition Industry International Association of Professional Congress Organisers Excellence in Convention Centre Management European Cities Marketing Association Congress

INTERNATIONAL MEETINGS REVIEW - GLOBAL EVENT PARTNERS

Gulf Incentive, Business Travel & Meetings Exhibition EIBTM AIBTM IMEX America IMEX 2012 IT&CMA IT&CM India IT&CM China IT&CM China IT&CM China Caribbean Meeting Incentive Travel Exchange Conventa BTC

INTERNATIONAL MEETINGS REVIEW - GLOBAL AGENCY PARTNERS

MCI Ovation Kenes Group Euromic